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Showing posts with label mona vie. Show all posts
Showing posts with label mona vie. Show all posts

Tuesday, July 14, 2009

Mona Vie - Yet another Multi Level Marketing rip-off


"Hi Gary,
I was doing a bit of research and came on your website. Have you perhaps heard of a company and product called MonaVie?
Please find information of some of the world class amateur and professional athletes who trust MonaVie for better energy, enhanced clarity and performance during hard and strenuous exercise.
etc"
Hendrik
______________________
Gary responds:
Sigh! Barely a week goes by without being approached by somebody peddling one of these get rich quick pyramid schemes masquerading as super-duper health products.

Especially ones like Mona Vie. So you are telling me we should guzzle more of this overpriced jungle juice? While you are at it, why don't you clear even more Amazonian rainforest for plantations, forcing the natives out of their tribal homelands?

You can salve your conscience from selling this environmentally destructive product by throwing a few cents per sale in the direction of the homeless you helped make, now living in the slums of Brazil.

(Mona Vie costs about NZ$70 per bottle. By comparison, one can purchase products for around NZ$50 that makes up 10 or so liters.

"MonaVie is a nutritional beverage company that distributes beverage products made from blended fruit juice concentrates with açaí pulp powder and purée through a multi-level marketing (MLM) business model. Marketing claims made about the products suggest that they provide antioxidants and health benefits. MonaVie has been the subject of recent media controversy, and several sources have questioned both the product's value and the legality of claims regarding its reputed health benefits. The manufacturer of MonaVie products, as well as some of its senior distributors, were involved in four lawsuits between 2007 and 2008." (Wikipedia)
Read more Wikipedia about Mona Vie here.

To learn more about what I think of Multi Level Marketing pyramid schemes, please go here.
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Monday, February 25, 2008

How can I open my son's eyes to see the truth about MLM schemes and Monavie?

Really appreciate your comments about MLMs. I have tried to do some research on Dallin Larsen, the head cheese over at Monarch Health Sciences (Monavie)...so far, nothing. Are you aware of any legal action in the States or NZ regarding this company? My son is interested in selling the "berry juice" and I'm trying to open his eyes without being the discouraging father.

Regards
_____________________________________
Gary Moller Comments:
I have not looked into Monavie lately; but have had a number of approaches by various well-intentioned people recently to sell the bottles.

As one father to another, let me say that you are probably the last person to save your son from the clutches of yet another predatory pyramid scheme. Sadly, their methods border on brain-washing and your son must take care. Hopefully there is a mature and sensible person nearby who can keep an eye on him and assist him with making the best decisions for his career and financial security.

One thing about MLM adherents is their evangelic zeal. I am surprised that I have not had an MLM Fatwah taken out on me yet for my heretical comments.

There is always the same formula: A brilliant scientist makes a huge discovery; rather than allow the big multinationals to get hold of it, he forms a company that brings this miracle product direct to you. There is always the same sales pattern that focuses on a prospect's dissatisfaction with life, desire to be independent and to be wealthy and important. To be the head of their own business, to own a flash car and to be lauded by thousands for their business brilliance. The process bears a remarkable and disturbing resemblance with Christian fundamentalist brain-washing. The conferences and training programmes, the glitz, the glamour, the Armani suits and the flashy dental work are all designed to pull the new recruit in so tight and so deep that they can see nothing else. They hand over their money and work their butts off. Few ever get a profitable return, losing friends, families, workmates and even their regular jobs in the process.

"If you're tired of living paycheck-to-paycheck, knowing all your hard work is building someone ELSE'S bank account and not your own, here is a way you can change all that and finally begin working toward the kind of life and lifestyle you've always dreamed of having.

My own experience has shown me that having a business of your own is by far the best way to get out of debt and gain control over your TIME and your FUTURE."


Yeah right Mate! We have heard this spiel before! Same pitch, different product.

Mona Vie is nothing more than a slightly bitter tasting berry that can not claim to be any more nutritious than, say, a blueberry. At $70-90 a bottle, it sure must pack some nutritional punch! Not likely! Even if it does pack more punch than a blueberry, at $5.50 a half kg from Pak'n Save, I can buy a hell of a lot of blue berries for 70 bucks. So, if blueberries are not quite as good why not just eat more of them? Why invest in a product that comes from land that is clear-felled Amazon rain forest? Mona vie has got that covered by setting up charity for the now landless and the destitute peoples of Amazonia. Here is the link to what I regard as little more than a cynical conscience balm.

I have written about MLM's and Monavie before (please click on the key words below), noting that one becomes a nutritional expert by reading just a few pages of notes. In total, I spent the best part of $60k and several years on my university education and even then I think I barely know enough to advise on human nutrition. The fact about Monavie is it is not really about nutrition; it is a pyramid selling scheme that makes those at the top very rich. The fact there is a product of any kind at all is due to the need for something tangible to hang the scheme on and to make it technically legal in the eyes of the law. Whether any product is sold or not, the Suits at the top make a killing off the poor suckers at the bottom of the pyramid. When it collapses, the next wonder product is wheeled out by the suits under a new company. Mona vie is just one of a whole succession of near identical get rich quick pyramid schemes that have come and gone over the last 3 or so decades.

My advice to your son is to stay clear of such schemes and to stick to a good honest regular job and build a real career.

In the interests of fairness, the owners of Monavie are invited to respond by using the 'Comments" function below this posting.