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Tuesday, May 30, 2006

At last! "Evidence" that Phiten works


In my earlier posting about Phiten, I was very sceptical of the amazing health and performance claims of this athletic product. I asked for evidence that it really does work because, try as I did, I could find nothing.

During my fruitless searches, here is what one a leading exercise physiologists wrote me about Phiten: "..as you are well aware we are inundated with miracle cures and quick fixes - most with absolutely no substance - I personally take no interest (personal or academic) in these things that tend to try to make up for a lack of common sense inactivity and poor nutrition".

At last, evidence: somebody sent me the following article:
http://www.metacog.co.uk/images/Athletics%20Weekly%20Review.pdf



Without offering any evidence, the article says:

“Phild Processing” is a process that has been proven to enhance kinetic ability in the body, preventing injuries and back pain. Helping to actualize one’s potential in sports or in daily life, Phiten’s Titanium products are used worldwide by athletes and other people who have begun to recognize the high potential hidden in these products."

This and the rest of the article is absolute rubbish because it offers no evidence to support these astonishing claims. It demonstrates the complete lack of objectivity of the editors of these kinds of sports and fitness publications which rely on advertising to be viable.
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